From kaju katli to diyas, digital platforms capture Deepavali spending

BusinessLine reported that digital platforms captured Deepavali spending this festive season. On Swiggy, customers ordered 57 packets of assorted sweets in Hyderabad and seven curated hampers in Mumbai, the outlet said. Dine-out reservations jumped 38.5% on Deepavali day, it added. A percentage change compares the figure with the same measure a year earlier, so 38.5% means about two-fifths more reservations than on Deepavali day last year. The report gives no rupee value for this spending and does not name the platforms beyond Swiggy. It is a snapshot of consumer demand during the festival, when households buy sweets, gifts and eat out, and it shows how much of that buying now runs through apps rather than shops.

AI summary of what BusinessLine reported. AI can make mistakes. Read the full story on BusinessLine