Reliance may struggle to repeat cola disruption in biscuits: Britannia CEO

Britannia's managing director and CEO Rakshit Hargave said Reliance Industries may find it difficult to repeat in biscuits the kind of disruption it caused in cola, Business Standard reported. He pointed to the biscuits market's established ₹5 and ₹10 price points as the reason aggressive pricing may not work the same way. The Economic Times carried the same remarks, saying Britannia has expressed confidence in its market position amid competition from Reliance, which has entered the biscuits market. Both outlets reported the same comments, with no differing figures. A price point here means the pack size sold at a fixed price, such as a ₹5 or ₹10 pack; companies compete on how much product goes into that pack. The remarks are a company executive's view of competition, not a sales figure or a market share number.

AI summary of what Business Standard and Economic Times reported. AI can make mistakes. Read the full story on Business Standard