Diwali 2026: Q-commerce sees festive boom; Amazon Now orders jump 18X, Flipkart Minutes 4X, Zepto sells 4.68 lakh diyas, Instamart orders rise 162%

ET Now reported that quick-commerce platforms saw a festive jump in orders over Diwali 2026. Amazon Now orders rose 18 times, Flipkart Minutes 4 times and Instamart orders rose 162%, the outlet said. Zepto sold 4.68 lakh diyas, it added. Quick commerce means delivery of everyday goods within minutes, usually from small local warehouses called dark stores. The outlet gave the growth as multiples and a percentage, not as rupee sales figures, so the report does not say how much money these orders were worth. A multiple of 18 times means 18 orders for every one in the base period the outlet used; a 162% rise means about 2.6 times the earlier level. The report does not name the base period or the dates it compared.

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