FMCG ad spending accelerates as macro pressures ease

BusinessLine reported that advertising spending by fast-moving consumer goods (FMCG) companies is accelerating as macro pressures ease. It said Marico and Colgate-Palmolive reported advertising expenditure growth of 44% and 40%, respectively. Other companies remain selective because of input-cost pressures, the outlet added. FMCG means everyday packaged products such as soap, toothpaste and food, which sell in large volumes at low prices. Advertising spend is the money a company puts into promoting its brands, and the percentages are growth figures, not the total amount spent. The report does not give the rupee amounts behind these percentages. Macro pressures means wider economic conditions such as inflation and weak demand. The report does not name the other companies or say how much they spent.

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